Human Interest
(Small Business 401(k) provider)
Human Interest
Human Interest is a San Francisco–based financial technology company that provides affordable, full-service 401(k) and 403(b) retirement plans tailored for small and medium-sized businesses (SMBs). It automates plan administration, compliance, and payroll integration, making retirement benefits accessible to millions of U.S. workers who previously lacked employer-sponsored options.
Key facts
- Founded: 2015
- Headquarters: San Francisco, California, U.S.
- CEO: Jeff Schneble
- Industry: Financial services / FinTech
- Investors: BlackRock, Morgan Stanley Tactical Value, TPG (The Rise Fund), SoftBank, and others
Mission and business model
Human Interest’s mission is to close the retirement savings gap by simplifying how businesses offer and manage employee 401(k) plans. Its platform automates contribution processing, fiduciary services, and government filings, while eliminating traditional transaction fees. The firm positions itself as a “Retirement Industry Disruptor,” targeting companies traditionally underserved by major financial institutions.
Growth and funding
Since its founding, Human Interest has raised more than $700 million in primary and secondary financings. In 2023, BlackRock acquired a minority stake, and in 2025 Morgan Stanley Tactical Value committed up to $50 million to its Series E round. The company reports serving over 40,000 employers and three million employees and was named among Forbes’ America’s Best Startup Employers (2025)(Human Interest).
Innovation and customer experience
Human Interest pioneered several industry-first offerings, including eliminating transaction fees and launching a money-back Customer Experience Guarantee—a service-level commitment to rapid contribution processing and on-time regulatory filings. Its technology enables most clients to start a 401(k) plan within minutes through a digital self-service tool. The company consistently receives high marks for support quality, earning a 4.6/5 TrustScore on Trustpilot(Trustpilot).
Recognition and outlook
Human Interest has received accolades such as the Fast Company Most Innovative Companies in Finance (2025) and the Stevie Gold Award for Customer Experience. As it scales toward potential public-company readiness, the firm continues to advocate for broader retirement accessibility and transparent, technology-driven financial services(GlobeNewswire).